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For Immediate Release

May 14, 2014



Further strengthening their strategic commitment to the film and television industry, VER announces the addition of cutting edge motion imaging and production tools innovator, PACE to VER’s global platform. This move complements VER’s recent acquisition of Fletcher Camera & Lenses by integrating  PACE’s ingenuity, Fletcher’s service and VER’s logistics, inventory and worldwide reach to create CINEVERSE, a unique and powerful full-service film and digital equipment rental partner.

With a highly regarded, worldwide reputation for innovation, PACE has closely supported a broad range of historic entertainment achievements including three of the last five Oscars® for Best Cinematography.   In addition to their widely known CAMERON|PACE Group 3D tool set, PACE also brings many of their exciting advancements to 2D production such as their SLATE2SCREEN™ methodology.  The addition of the PACE team, led by Vince Pace, ASC, brings a unique combination of creative and technical expertise to the formation of CINEVERSE.

CINEVERSE’s current offices in Los Angeles, Chicago, New Orleans, and Miami provide clients an unparalleled depth and breadth of inventory; a dedicated, film rental house minded staff; and an unequaled technological innovation and production tools expertise, to service the motion picture, commercial and television production industries, regardless of the scope of production.

“The synchronization of so much talent, technical tools and expertise within the CINEVERSE group can only serve to help producers and cinematographers tell their stories in exciting new ways,” states Vince Dundee. “That’s what this is all about.”

“In the past most rental houses were able to use a templatized approach,” explains Tom Fletcher, “moving forward that will no longer be the case.  Each and every production is different.  What truly distinguishes a rental partner is the ability to customize, design, build and deliver in real time to meet the artistic demands of the crew and production. CINEVERSE will enable cinematographers and the entire camera department to achieve their creative visions more effectively with the proper support. ”

“The creative and technical landscape of entertainment is dynamic which makes the ability to adapt and integrate emerging technologies a key for production success,” says Vince Pace.  “Technologies such as higher resolution capture and display, specialty lensing, LED lighting, stereoscopic and high frame rate acquisition require a cohesive workflow as they evolve into production tools.  This takes a multitude of resources, technical disciplines, and most importantly, experienced and highly invested people.  Our new entity CINEVERSE has those by the score – and we can’t wait to make an impact and see the captivating images our clients will create.”

 All CINEVERSE facilities will be  VER’s specialized, forward focused, full-service, film & digital rental house. Each location is dedicated to serving the unique specialized needs of feature, commercial and television production crews, pooling unmatched inventory, broad and deep resources, and a stellar customer experience.  CINEVERSE is Committed to the Craft of Cinematography through innovative support and expertise.

Los Angeles, Chicago, New Orleans, and Miami (Atlanta and New York Coming Soon)


Contact: Tom Fletcher




John Goodman Supports the New Orleans Film Festival


John Goodman Supports the New Orleans Film FestivalDSC_2696

Veteran screen actor John Goodman appeared Tuesday, May 6th, at the Hotel Modern in New Orleans to support the New Orleans Film Society.  His appearance coincided with the 25th anniversary of the New Orleans Film Festival and the Greater New Orleans Foundation’s GiveNOLA Day, an online initiative designed to support the area’s non-profits.  The New Orleans Film Society hoped to raise $10,000 through GiveNOLA.

Goodman shall act as a liaison or ambassador for NOFS though his exact duties remain undefined.  He noted in his brief comments that more film production occurs in Louisiana now than anywhere else.

Goodman remarked on his long association with the New Orleans area, which began professionally with the movie ‘The Big Easy.’

DSC_2698“Dennis Quaid and Ellen Barkin were the stars of the movie, but the real star was New Orleans,” Goodman observed.  “And it is that something that New Orleans has. It’s more than just a setting, a background. It becomes a character in every film they shoot down here. I don’t think you find that anywhere else.”

Goodman appeared with Jolene Pinder, Executive Director of the New Orleans Film Society, and its President Alexa Georges.  All three noted the recent success of the New Orleans Film Festival, which has increased attendance and visibility since Louisiana’s emergence as a primary center for film production.

Holbrook Multimedia breaks down NAB

Bobby’s Breakdown: NAB Edition


NAB President and CEO, Gordon H. Smith at the NAB Show Opening. Photo courtesy of NAB photographer Robb Corden

NAB President and CEO, Gordon H. Smith at the NAB Show Opening. Photo courtesy of NAB photographer Robb Corden


NAB 2014 was one for the books. This year brought a few shocks from some of the top companies including Arri, Blackmagic Design and Panasonic. The biggest surprise of all was the release of CION, a great 4K camera announced by post-production solution provider AJA. I noted an exciting revolution in LED lights, tested as much as I could and spoke with a few of our industries movers and shakers, including Arri President and CEO Glenn Kennel. There was a multitude of things to take in, but a few things stood out to me over the four day expo.

I had the opportunity to meet with the very elusive and highly-sought after Glenn Kennel, President and CEO of Arri. We spoke of Holbrook Multi Media’s love of Arri cameras, and a future relationship between Holbrook and Arri.

I had the opportunity to meet with the very elusive and highly-sought after Glenn Kennel, President and CEO of Arri. We spoke of Holbrook Multi Media’s love of Arri cameras, and a future relationship between Holbrook and Arri.



The Arri Amira was a sight to see. This much anticipated camera is going to revolutionize things with the electronic new gathering style mount that can be easily converted to cinema shooting. On top of that, one-person operation is now made possible because of the new configuration: inward facing controls and I loved testing it out.

Testing the much-buzzed about Arri Amira

Testing the much-buzzed about Arri Amira



Blackmagic Design brought the surprises out in full force because in addition to showcasing their much anticipated gear, they dropped an additional two unexpected pieces, a 4K and an HD camera. One of those was the URSA. It is a  great option for any film and as they have written, “has multiple accessories built in, including a massive 10-inch fold-out on-set monitor, large user upgradable Super 35 global shutter 4K image sensor and internal dual RAW and Apple ProRes recorders.”

Blackmagic Design's new 4K camera, the URSA

Blackmagic Design’s new 4K camera, the URSA

Digital Bolex came out with the D16 a 16 mm, 2K camera accompanied with multiple interchangeable lens in the form of F , EF  and PL mounts. Yes, this camera has been around for a while, but the release of the PL mount is what’s exciting. This is a reasonably priced camera, and while at NAB, I encountered a free-agent who said he thought it was so great he would pit it against the Arri Alexa.

The Digital Bolex D16

The Digital Bolex D16


Panasonic also caught my eye, with their first 4K, the Varicam 35. The great thing about it is that it’s modular; you can remove some of the pieces, or put them together the way you want allowing for greater flexibility while in the middle of a shoot. They also had their 2/3 high speed camera on display. It has a smaller sensor and a different mount, but those two cameras are really pulling Panasonic back in the game.


Testing the Panasonic’s 4K Varicam 35

Testing the Panasonic’s 4K Varicam 35



Across the board the fair for lighting was amazing to see. I’m calling it an LED Revolution. All of the showcasing suppliers upped their game and will be delivering better technology. The CRIs are now all above 90 and the build of everything was improved upon. Dracast seemed to have the best value with their great price-points.


Blackmagic Design also announced the release of editing suite Davinci 11, which introduced an upgrade to the existing editing capabilities of the program. The biggest advancement is that they finally have multiscreen editing and the fact that they have a bona-fide non-linear editing finish and export.

The Foundry caught my attention with their upgraded software to the NUKE studio. They integrated a non-linear editor into the well-known composite – editors everyone will be rejoicing.

Lastly, Abode remained a crowd-pleaser. They are a company that is always consistent and they continuously make progress in their multiple programs in Adobe CC. While their upgrades are a staple they were a good thing to see since Adobe is a turn-key production suite.

NAB photo booth backdrop in the Las Vegas Convention Center

NAB photo booth backdrop in the Las Vegas Convention Center

So what do you do with all of this great new technology? To manage and support all of your 4K footage I would advise using Thunderbolt 2, which was hot at NAB. This is open source technology that delivers on speed and quality in the storing and editing process. The majority of the showcased products will be available for mass release later this year, and I can’t wait to get my hands on them in the future.

Helen Krieger to Study at USC



Helen Krieger in "Least Favorite Love Songs"

Helen Krieger in “Least Favorite Love Songs”

New Orleans own Helen Krieger will soon be heading to Los Angeles to attend the USC’s School of Cinematic Arts.  The school has been around since the 1920s.  Past students include Judd Apatow, George Lucas and Shonda Rhimes.  Helen will be studying in the Writing for Screen and Television program.  Her focus will be on comedy TV writing.

Helen told LFV, “I’m totally thrilled that I was able to get into such a competitive program, and I think it was due in large part to my experience writing and producing passion projects over the past several years including the feature film “Flood Streets” and the comedy web series “Least Favorite Love Songs.”


“Least Favorite Love Songs”

Recently, LFLS was named an official honoree of the 18th annual Webby awards. The episodic is 1 of only 7 other series to get this recognition including AMC’s “The Walking Dead” web series.

For the second season of “Least Favorite”, Helen created a mini-writers room to punch up the scripts, “That was the most fun I’ve ever had writing. That’s when I realized I wanted to be in a TV comedy room for the rest of my writing career.”

Molly and Eddie_ LFLS

Molly and Eddie_ LFLS


After graduation, Helen hopes to work on a television program, or perhaps even be able to create her own show that she can bring back to New Orleans.  “For the past several years I’ve been doing comedy at The New Movement Theater here in New Orleans, and I’m blown away by the comedy genius in this city. After working on so many low and no budget projects, it would be a thrill to be able to actually pay some of my comedy friends for their talents.”

Helen and Angela

Helen and Angela



Helen can still be seen performing shows at the New Movement Theater on 1919 Burgundy Street.  But do hurry if you want to see her.  For a current schedule, check out:

— Jason Raymond


You can watch all of Least Favorite Love Songs is here. And there’s a new episode coming up on April 20th.

And you can see Flood Streets here.