For Immediate Release
May 14, 2014
VER CREATES CINEVERSE
Further strengthening their strategic commitment to the film and television industry, VER announces the addition of cutting edge motion imaging and production tools innovator, PACE to VER’s global platform. This move complements VER’s recent acquisition of Fletcher Camera & Lenses by integrating PACE’s ingenuity, Fletcher’s service and VER’s logistics, inventory and worldwide reach to create CINEVERSE, a unique and powerful full-service film and digital equipment rental partner.
With a highly regarded, worldwide reputation for innovation, PACE has closely supported a broad range of historic entertainment achievements including three of the last five Oscars® for Best Cinematography. In addition to their widely known CAMERON|PACE Group 3D tool set, PACE also brings many of their exciting advancements to 2D production such as their SLATE2SCREEN™ methodology. The addition of the PACE team, led by Vince Pace, ASC, brings a unique combination of creative and technical expertise to the formation of CINEVERSE.
CINEVERSE’s current offices in Los Angeles, Chicago, New Orleans, and Miami provide clients an unparalleled depth and breadth of inventory; a dedicated, film rental house minded staff; and an unequaled technological innovation and production tools expertise, to service the motion picture, commercial and television production industries, regardless of the scope of production.
“The synchronization of so much talent, technical tools and expertise within the CINEVERSE group can only serve to help producers and cinematographers tell their stories in exciting new ways,” states Vince Dundee. “That’s what this is all about.”
“In the past most rental houses were able to use a templatized approach,” explains Tom Fletcher, “moving forward that will no longer be the case. Each and every production is different. What truly distinguishes a rental partner is the ability to customize, design, build and deliver in real time to meet the artistic demands of the crew and production. CINEVERSE will enable cinematographers and the entire camera department to achieve their creative visions more effectively with the proper support. ”
“The creative and technical landscape of entertainment is dynamic which makes the ability to adapt and integrate emerging technologies a key for production success,” says Vince Pace. “Technologies such as higher resolution capture and display, specialty lensing, LED lighting, stereoscopic and high frame rate acquisition require a cohesive workflow as they evolve into production tools. This takes a multitude of resources, technical disciplines, and most importantly, experienced and highly invested people. Our new entity CINEVERSE has those by the score – and we can’t wait to make an impact and see the captivating images our clients will create.”
All CINEVERSE facilities will be VER’s specialized, forward focused, full-service, film & digital rental house. Each location is dedicated to serving the unique specialized needs of feature, commercial and television production crews, pooling unmatched inventory, broad and deep resources, and a stellar customer experience. CINEVERSE is Committed to the Craft of Cinematography through innovative support and expertise.
Los Angeles, Chicago, New Orleans, and Miami (Atlanta and New York Coming Soon) www.cineverse.net
Contact: Tom Fletcher